Pre-show of 10:10 for Entel
The Chilean agency lead by Carlos Müller and Patricio del Sante, developed the digital strategy, creativity and production for Entel and their electronical party Creamfields 2014. “The campaign seeks to bring closer and remix the international concept of Creamfields to places where Chilean people had never even herd electronical music”, the creatives explain, you can see the note and spots in the technical sheet.
“After a very hard pitch against digital agencies from Chile, Argetina, Mexico and Spain, and without 10:10 being a digital agency, we brought it upon ourselves to develop the two big parties that Entel sponsors: Creamfields and MysteryLand”, said Carlos Müller and Pato del Sante, while presenting their new work for the brand, “or you go to Creamfields or Creamfields comes for you”.
“The idea of the campaign was to close the gap between the concept of Creamfields and the people and places in Chile, that have never herd electronic music, don’t know what Creamfields is, and don’t know who David Guetta nor Martin Garrix, etcetera” they added.
More so, this campaign represents 10:10’s first incursion into working as an agency and producers. “Its been long since we wanted to do that and what better way to do it than with a important project and brand of the stature of Entel. We did the creative direction and and the direction on set, the creatives detailed.
Furthermore the campaign has an activation in the party itself “we are taking the cube to the party so that every Entel client can live trough the Creamfields experience, times two. We call it Creamfields squared, and experience that mixes lasers, snow, bubbles, smoke, between other things”, they concluded.
Ver la nota en Adlatina